SBS Director of Media Sales Adam Sadler has announced he will step down, with Jane Palfreyman, SBS’s Chief Marketing and Commercial Officer, caretaking the role until a new Director is recruited.

Palfreyman said:

“In recent years, the SBS Media team has made sure it always punches above its weight. A lot of that has been due to Sads and the SBS Media leadership team’s focus on crafting a successful strategy which put SBS On Demand at the heart of our commercial offering.

I want to thank Sads for his significant contribution to the business going back 15 years. He leaves SBS Media in a very strong space with a world-class team delivering excellent outcomes for our clients.”

Jane Palfreyman, SBS Chief Marketing and Commercial Officer (centre), with (L-R): Lee Callagher, National Manager – Operations and Digital Product; Kevin Harris, Head of Operations and Trading; Kate Young, National Manager – CulturalConnect; Keiran Beasley, National Sales Manager – TV and Digital.

Keiran Beasley, Lee Callagher and Kate Young (pictured above) will be elevated in their roles during this period too.

Sadler was at the forefront of SBS’s commercial digital transformation strategy, shifting the digital business from a handheld to a programmatic operating model and initiatives including SBS On Demand’s opt-out for advertising in certain categories and the Beyond 3% initiative, which has helped grow media spend in the First Nations media sector.

Sadler said:

“SBS Media has truly been a force in the market in recent years. We have shown how SBS is a force for good at the intersection of public and commercial media. We have led the market in the shift to digital video, but we have also led on other key areas such as responsible advertising and investment in First Nations media.

The senior team is in a really strong position and now is the right time for me to move on to new challenges.”