Southern Cross Austereo (SCA) says that it “leads the charge in the fast moving digital engagement space citing a massive 49% annual growth in online traffic in August.”
Delivering its highest month ever, SCA’s Triple M and Today Network sites increased their Unique Monthly Browsers to a massive 2.8 million.
SCA also claims its brands hold more than 70% share of the Australian social radio market on both facebook and twitter.
HIGHLIGHTS:
• SCA increased its Unique Monthly Browsers by 49% year on year to 2.8 million – delivering its highest month ever!
• The Today Network increased by 81% year on year to 1.8 million UVs – highest month ever
• The Triple M Network received a 32% increase to 885,347 UVs – highest month ever
• SCA has the top two mobile radio brands in Australia with Today Network and Triple M contributing to 64% of radio Mobile Browsers (Today 36% / Triple M 28%)
• SCA is the 13th biggest mobile publisher and the 19th biggest all devices online publisher in Australia!
• SCA’s brands hold 72% share of the Australian social radio market on Facebook. Or, SCA’s brands hold 24% share of the Australian broadcast market on Facebook (including TV and Radio content, Talent and brands)
• SCA’s brands hold 73% share of the Australian social radio market on Twitter. Or, SCA’s brands hold 37% share of the Australian broadcast market on Twitter (including TV and Radio content, Talent and brands)
SCA Director of Digital and Innovation, Clive Dickens says, “We are seeing unprecedented growth in our Digital Traffic each and every month especially via Browsers driven by Social Media . For Today Network and Triple M Network to both report highest ever data in the same month is a huge testament to our incredible broadcast and digital content and the hard work of our staff.”
CLICK TO VIEW SCA’S AUGUST DIGITAL RESULTS AVAILABLE IN FULL ON SLIDESHARE
** Year on year according to the Nielsen Online Ranking Report (domestic). Compared to August 2012.
From SCA Media Release