SCA today announced that it will extend its two-year partnership with its exclusive charities Beyond Blue and The Smith Family for an additional six months until 30 June 2021.
To date, SCA has provided more than $64 million in CSA airtime across its television, radio and digital suite of assets to the charities, as well as providing brand research, creative brainstorming sessions, promotional experiences and on-air content support across the Hit and Triple M networks.
SCA team members from around the country have shared their skills and time to implement activations, creating CSAs, participating in work experience programs and fundraising activities.
SCA CEO, Grant Blackley, said: “SCA has built very strong relationships with both charities during this time and have had a major impact on the awareness and support of Beyond Blue and The Smith Family. Due to COVID-19, we have made the decision to extend both partnerships for a further six months. We are committed to our corporate social responsibility and look forward to continuing our relationship with both charities as they navigate through the pandemic and beyond.”
Beyond Blue Chief Community Officer, Patrice O’Brien, said: “Our partnership with SCA has exceeded all expectations over the past 18 months. Not only has it been critical in amplifying Beyond Blue’s key behavioural change campaign and support services, in this time SCA has created its own mental health and wellbeing initiatives, such as the Wellness Connection and Triple M’s ‘No Talk Day’, which demonstrate the genuine passion and commitment SCA has to supporting its staff, listeners and broader community.
“The partnership could not have been in place at a more crucial time as the Australian community has been faced with immense challenges, including drought, bushfires and a global pandemic. We are very proud of our partnership and everything we have achieved together so far.”
The Smith Family CEO, Dr Lisa O’Brien, said: “Since we joined forces with SCA in January 2019, they have generously provided us with more than $30 million worth of in-kind media support across their radio, TV and digital networks. This has enabled us to deepen the public’s knowledge and awareness of poverty in Australia and its direct impact on a child’s schooling.
“SCA has also helped more Australians understand how they can be part of the solution by sponsoring the education of a child in need. We are so grateful for SCA’s invaluable support and strategic input. Together, we are helping thousands of Australian children improve their educational outcomes, so they can create a better future for themselves.”