SCA has launched a new space called The Studio, designed for creative talent to work directly with clients on compelling, creative business ideas and solutions.
English singer songwriter James Bay entertained an intimate crowd of industry VIP’s who celebrated the launch with 2Day FM’s Rove McManus and Sam Frost, Triple M’s Merrick Watts, Jules Lund and SCA’s Executives including Grant Blackley, Brian Gallagher, Guy Dobson, Rick Lenarcic, Nick McKechnie and Vijay Solanki.
The Studio first launched in the company’s Melbourne office and will roll out nationally in Sydney, Brisbane, Adelaide and Perth. The custom built spaces bring creative talent together with agencies and clients from across the country to collaboratively develop integrated ideas and content for brands and their consumers.
SCA is the largest creator of content and is rich with influencers who have built their own communities of fans and who have enviable media careers entertaining and engaging directly with their audiences. These skills and strengths will now be available for clients to access to create powerful, engaging new ideas.
SCA’s Chief Sales Officer, Brian Gallagher asserted ‘SCA is on a path of accelerated growth. The creative outcomes we drive from The Studio will engage audiences, drive ROI for our clients and make SCA a more effective media partner’.
You can read here how the idea came about.
Wade Kingsley, SCA’s Head of The Studio said ‘In the history of entertainment worldwide, ideas that entertain and engage fans have been created in iconic studios. At SCA, our new studio will bring clients and their brands in the same space as our best content creators. Together we’ll develop and execute new ideas that build fans for brands across all our media platforms’.
Triple M presenter Merrick Watts has been a long-time advocate of talent being invested in client business solutions from the get-go rather than a reactive brief. ‘I know as a broadcaster that I’m happy with my own show if I have invested across the board. Every piece of content, no matter what it is, has to be genuinely entertaining. A physical space like The Studio gives my team and I a chance to step into a space we know is designed to facilitate ideas. The relationship between the creators and our clients is now fast tracked. The Studio is as close as you can get to content creation for brands’