Southern Cross Austereo continues to lead the charge in the fast moving digital engagement space, with the announcement of a massive 225% annual traffic growth across all products, according to an SCA report released today.

 The Triple M and Today Network growth is attributed to inbound traffic from many of the 200 SCA Social Media presences and communities that connect with millions of Social Media users looking for unique and shareable content about AFL, NRL, Scoopla Celebrity News and Show Content.

SCA claims its position as the 24th biggest daily tagged publisher in Australia across all devices and 15th on Mobile.

SCA Director of Digital and Innovation, Clive Dickens says, ‘Digital Ratings Survey One has once again positioned SCA as the dominant player in the market. With over 70% of a daily traffic now driven by Social, most of which is on a Mobile device. We are redefining the way in which our fans and community access our unique content in what is already an exciting 2014’

Summary:
• Southern Cross Austereo Network traffic increased 225% year on year in Australian Monthly Unique Browsers to 1.93 million  – across all products
• Most Mobile Optimised Australian Radio Brands online (1st and 3rd nationally)
• Second Most Mobile Optimised Publisher in Australia
• Continued dominant leading position in Australian Social Media Network landscape in community engagement.
• Maintained dominant position against the other Australian commercial radio station groups.

View SCA’s January digital results slideshow here.