SCA has taken an equity stake in OVO Mobile and its digital broadcasting platform, OVOPlay.
The new arrangement is expected to focus on sports broadcast rights, with the telco known for acquiring broadcast rights to niche sports.
Fairfax reports that the deal will see Triple M and the Hit Network available date-free to OVO Mobile customers on its OVOPlay platform.
OVO Mobile already provides its customers with video and audio data-free for Gymnastics Australia, Water Polo Australia, Supercheap Auto V8 Supercars team, 400 Thunder Drag Racing and World SuperBikes.
SCA’s chief sales officer, Brian Gallagher, told the Sydney Morning Herald ‘Sport is integral to our Triple M network and increasingly popular on our PodcastOne network, with podcasts like Howie Games.
‘The days of some businesses focusing purely on content and others just being a delivery platform are running out.’
With the two companies in partnership, SCA now becomes a top five shareholder of OVO Mobile, which Chief Executive Matt Jones said would allow the telco to ‘leverage of’ SCA’s expertise in the broadcasting and media space.
Jones’ view for the future sees telecom companies and media groups converging, with telecommunications services coming as a part of a content package.
Its understood the arrangement is not exclusive with discussions for future partnerships underway with overseas sports organisations, and other Australian and global media companies.