SCA’s Craig Bruce talks Survey 1

There won’t be too many people in our capital city markets, be it programming, sales or management, who are not getting at least a little nervous about next Tuesday’s ratings results as the first ever GfK surveys are released.

Not only is it the first time in 70 odd years that a new company has been in charge of surveys, but there has also been an extraordinary amount of moment by talent around the stations.

SCAengage have released a video fronted by Southern Cross Austereo’s head of content, Craig Bruce, with his thoughts on what might happen next Tuesday and how he feels his new teams are going at the moment.

No doubt directed at clients and agencies, it’s an interesting insight into fortress SCA.

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