Southern Cross Austereo’s online sports coverage is up by 168%, year on year, with 134,000 Average Daily Unique Browsers (ADUB) across Triple M‘s AFL & NRL online coverage, according to Nielsen’s* digital ratings for the month of August.
SCA was the #1 radio publisher online with its Unique Audience (UA) of 1,463,000 and 389,745 ADUBs.
For 11 consecutive months The Hit Network‘s digital platforms have been #1 in the radio business with a UA of 709,000 and stablemate Triple M sits at #2, UA 642,000.
SCA’s Head of Digital Content Chris McWilliams said, “The power of our content creation and scale of Australian digital audiences is the envy of our traditional radio competitors. Our consistent #1 position over a year is testament to that. It’s borne out of our excellent entertainment content on both the Hit and Triple M Networks.
“Our sport coverage has been a particular highlight in 2016 with 168% in digital audience growth on Triple M’s digital platforms. Our diverse digital proposition makes us an exciting prospect for advertisers wanting scale.”
With SCA recently picking up the Australia license to Vevo the businesses popularity online is expected to strengthen. Vevo last month attracted an audience of 9.3m** across all devices.
*Source Nielsen Digital ratings (Monthly) August 2016
** Vevo Analytics August 2016