Following the consolidation of its vast radio network into two principle brands across Australia, Hit and Triple M, Southern Cross Austereo has relaunched its websites hit.com.au and triple.com.au, as well as updated the Hit and Triple M apps for iOS and Android.
The new products put audio front and centre, making the live online listening experience better than ever. SCA has also added catch-up functionality to its players allowing users to easily review shows once they have been broadcast. With over 4million* monthly downloads SCA is leading the way in the digital audio content and the new offering will only offer further growth.
SCA’s Head of Digital Product Chris Johnson said, “These powerful brands are part of Australian culture and as custodians, it’s our responsibility to offer the best content in the most user friendly way for today’s modern consumer. This means a great user interface, a smart player and an engaging experience with the brands, talent and music on offer.
“The new apps and websites give our fans the best listening experience yet, letting them easily discover content and catch-up on shows they’ve missed.”
Johnson added that SCA’s clients will also benefit from this new suite of digital products.
“By designing the platform to support a personalised experience for our listeners we’re able to build a really rich picture of what our fans are listening to and when they’re consuming it. This means access to more precise targeting based on demographics, interests and behaviour.
“Along with data rich insights and targeting, these engaging environments offer our advertising partners the best possible return for their investment.”
SCA DIGITAL
– 1 website for Hit network under hit.com.au
– 1 app for Hit Network
Average Daily Unique Browsers for Hit Network 209,007**
– 1 website for Triple M under Triplem.com.au (except for the 5 independent brands)
– 1 app for Triple M
Average Daily Unique Browser’s for Triple M Network 200,883**
*Source Omny & Libsyn Analytics, October 2016
**Nielsen October 2016