SCM board positions up in the air
19 March 2014 · News
After the disasterous survey one result for 2DAY FM, Max Moore-Wilton's comments in this week's Financial Review may indicate an uncertain future for Southern Cross Media's board members and senior ex...
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Tags: 2Day FM | Max Moore-Wilton | SCA | SCM
It's not rocket science - ARN just employed the very well worn management operandi, "If you can't beat 'em - BUY 'em!"
SCA needs to be more creative in their management than ARN - and that's not hard.
But it does require hard yards - find the next big talent. Nurture it. Take the time to develop it. Build a sense of community around it. Make Sydney care about it. Make it listener-centric, rather than stockholder centric. Rebuild morale.
SCA has an opportunity now, with perhaps the largest impediment removed (the straitjacket of K&J) to actually give Sydney 17 to 30 year audience demographic, a reason to come back to radio. At the moment they don't care. But unless that demo starts to care, radio has no future. This is an opportunity for SCA - not a death, unless SCA make it a death through shortsighted management and decision-making determined only by the accountant's ledger. Week-to-week and month-to-month sales figures are important, but not as important as looking to the horizon and creating the landscape of radio's future - today. (pun intended). :-)
When media ownership legislation is changed, this current situation will be irrelevant. Turnover in ownership of all publicly listed media companies is likely and new management is always a part of that process.