InMobi Advertising has partnered with sustainability platform Scope3 to pioneer the world’s largest green media offering, purpose-built for mobile and in-app.

The Scope3-powered solution allows InMobi Advertising’s clients to buy against low carbon emissions and supply path optimisation-compliant media, access carbon emissions measurement data at the placement level, and inform their overall media strategy to reduce their emissions in the long term.

Scope3 data shows that campaigns running on green media-compliant products delivered, on average, a 39% reduction in emissions and a 10% increase in click-through-rate.

Since its inception in 2021, Scope3 has been a pioneer in sustainable digital media. Through its ad campaign sustainability solutions and open-source methodology, Scope3 has supplied the media and advertising industries with tools to analyse and reduce carbon emissions without sacrificing ROI, cost or business success.

Brands, including Coca-Cola, General Motors, Mastercard, use Scope3 to measure and decarbonise their media. Nearly 3,000 metric tons of carbon emissions have been avoided by using Scope3’s Green Media Products in the last 18 months.

Scope3 recently announced a $25 million fundraising round, which included participation from existing investors Venrock, Room40 Ventures, and Craft Ventures, as well as from new investors Aperiam Ventures and Virgo Strategic Investments. The investment will enable Scope3 to expand its work beyond the advertising ecosystem and tackle the pressing climate impact of the booming AI industry.

Decarbonisation solutions are gaining traction across the media and advertising industries.  As the environmental impact of AI is coming to light, Scope3 is taking the methodology it uses to decarbonise the advertising and media supply chain, and now applying it to AI.

At a time when the climate issues grow more pressing by the day, the rapid adoption of AI is leaving significant environmental repercussions in its wake. The training process for a single AI model consumes thousands of megawatt hours of electricity and emits hundreds of tons of carbon.

Advertising and media companies are increasingly facing pressure to implement AI strategies, but at the same time, trying to meet climate commitments. Scope3 aims to help companies balance their sustainability goals without compromising their AI ambitions.

Co-Founder and Scope3 CEO Brian O’Kelley says Scope3 will release its open-source AI methodology to the public. The methodology sheds light on the digital waste produced by the AI supply chain by tracing and measuring the environmental impacts of the entire life cycle of an AI product, process or service.

Scope3 is “on a mission to decarbonise media and advertising” by making it easy for everyone in the advertising ecosystem to visualise, measure, and reduce their carbon emissions. This is made possible with Scope3’s first-of-its-kind emissions model developed from open-source methodology to measure the complex and interconnected advertising ecosystem. Scope3 is an American “Public Benefit Corporation. A Public Benefit Corporation is a type of US for-profit corporate entity whose goals include making a positive impact on society.