Scott Dahl wins the 2020 Dead Radio contest

Boutique radio agency Oink Ink Radio announced today that Periscope copywriter Scott Dahl is the winner of its 18thAnnual Dead Radio Contest.  

The Dead Radio Contest invites copywriters worldwide to submit their favourite, never-produced radio scripts, which had died through client rejection and other tragic causes and Dahl won with his script “Homemade Easy: Call” written for Schwan’s Home Service.

Normally, the winner receives an all-expense paid weekend trip to a recording session in NYC with Oink Ink to witness their beloved spot being revived.  

But twelve hours before Scott was set to fly to NY, COVID-19 forced the delay of his trip, so Oink Ink moved forward and produced the spot remotely.



Oink Ink partner Dan Price, says, “We work remotely with audio studios, voice actors and writers every day, so we were able to coordinate it all fairly easily.” 

It did require setting up the three voice actors with remote home recording software in the days prior to the session. Recording was handled in New York City, Price directed from Philadelphia, and Dahl participating via Zoom from Minneapolis.

“Ultimately we created a great piece of audio—and we did it all individually from the comfort of our sterilized home quarters,” said Dahl. 

“It’s funny. Every time I write a radio spot that dies, I think to myself, ‘Well, I could always enter it in the Dead Radio contest.’ This year I’m glad I did. I got to bring it back to life with some of the best at crafting radio,”

This year’s panel of judges included industry creatives Ralph van Dijk of Eardrum, Australia, Richard Group’s Chris Smith and David Eastman, WONGDOODY CD Jennie Moore, McCann ECD Jim Hord, previous Cannes Radio Chair Tony Hertz and others.



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