SEN’s March of podcasting

Sports Entertainment Network (SEN) has released its figures for March, showing significant increases in podcast downloads and noteworthy increases in website traffic.

In total, 6.3m SEN podcasts were downloaded in March 2022, showing a 176% increase year on year, up from 2.3m in March 2021.

SEN Breakfast with Gary LyonTim WatsonNathan Buckley (Mondays), Kane Cornes & David King (Fridays) had 1.9m podcast downloads, up 61% on the show’s previous best month in September 2021.

The Whateley podcast, hosted by SEN’s Gerard Whateley had 1.8m podcast downloads in March, a 77% increase on the show’s previous best month, also in September 2021 

Across the SEN App and, there were 1.7m audio streams, up 92% in February 2022 and up 56% from March 2021. 

SEN’s Digital Director, Simon Chapman said, “The desire for sports content both live and on-demand continues to grow at a massive rate.” 

“Our record-breaking month of podcast downloads in addition to the growth in streaming demonstrates the appetite all over the country for sports content and SEN is an important source of ball-by-ball coverage, interactive discussion and breaking sports news.” 

Audio stream consumption grew in all parts of the country, with VIC up 10%, NSW up 41%, QLD up 31%, SA up 10%, WA up 51% and TAS up 31% (March 2022 v March 2021 YOY). 

Sports fans listened to 62 million minutes of content on the SEN App, up 74% month on month and up 23% from March 2021.

SEN’s news article readers also jumped 49% from February and grew by 26% from March 2021.