SEN’s growing footprint is headed to regional Victoria, with Sports Entertainment Network today announcing the arrival of its first regional FM station in Mildura, SENTrack 89.1 FM to debut Monday October 26.
Breakfast with Garry & Tim and Sportsday with Gerard Healy and Sam McClure will book-end each day’s racing.
Sports Entertainment Network CEO Craig Hutchison said he was thrilled to bring SEN to passionate Mildura sports and racing fans. “We are excited to launch SENTrack in Mildura which is a proud and passionate sporting town. SENTrack will showcase racing in all its forms as well as celebrating the country’s biggest sporting moments – through the eyes of sporting legends across all codes – and of course through the eyes of our passionate local listeners who will make the discussion all the richer!”
Former Bulldogs and Bombers player Mark Alvey joins SENTrack 89.1 FM as sales manager and said he was pumped to be part of the new station. “Sports fans in Mildura are in for a treat with the new SENTrack which promises plenty of banter plus all of the action from sport around the country – including AFL. I can’t wait to kick off.”
SENTrack Mildura is the 10th station of its kind to launch in Australia since March this year including Melbourne 1593 AM, Sydney 1539 AM and DAB+, Wollongong 1575 AM, Gosford 801 AM, Brisbane 1053 AM, Gold Coast 1620 AM, Ingham 96.9 FM, Atherton 99.1 FM and Perth 657 AM.