Seven West Media and Southern Cross Austereo (SCA) have been appointed official media partners for the 2027 World Police and Fire Games (WPFG).

This is first major partnership for the newly merged media business and a first for Western Australian media.

The World Police and Fire Games is one of the world’s largest multisport events. They will held in Perth over 10 days in March 2027, bringing together around 8,500 law enforcement and emergency services personnel from more than 70 countries, competing across more than 60 sports.

With more than 20,000 visitors expected to travel to WA for the games, it also generates economic and tourism benefits for the State.

The partnership leverages Seven West Media and SCA’s television, audio, digital and publishing assets to connect audiences with the Games and amplify the event.

Seven West Media Chief Sales Officer, Brent Stewart said:

“The World Police and Fire Games is a remarkable event that celebrates the courage and dedication of the men and women who serve our communities every day.

“We’re proud to leverage the full strength of our newly merged ecosystem to tell that story, and to showcase Perth and Western Australia to a global audience.

“This partnership is a powerful demonstration of what Seven West Media and SCA can achieve together.”

Southern Cross Austereo, Head of Agency Sales Perth, Emma Fry said:

“This is exactly the kind of opportunity our combined business was built for.

“We have unrivalled reach across Western Australia and we’re excited to put that to work for an event that means so much to first responders and their communities.

“The 2027 World Police and Fire Games deserves a media partner with the scale and passion to match it, and we’re proud to be that partner.”

The 2027 World Police and Fire Games will be held in Perth, Western Australia from March 12 to 21, 2027.