Shift of strategic direction for ARN

ARN has shifted its strategic marketing direction to keep up with changing audience consumption habits.
CEO Ciaran Davis says ARN’s key focus is now on becoming “a contemporary media and entertainment company.”
In line with that philosophy, ARN has announced “a significant renewal of our marketing investment,” with the appointment of two new marketing positions.
Anthony Xydis has been appointed National Marketing Director, joining the company’s National Leadership team, and Jodie Koning, has moved up to the newly created part-time position of Senior Marketing Manager, with a focus on consumer marketing. Koning has just returned from maternity leave.
Over the past six months Xydis contributed to a review of ARN’s marketing strategy and worked closely with Davis and the National Leadership Team in the development of a unified vision of the ARN brand and strategic position.
Xydis says he is “excited to be part of the renewed strategic direction for ARN… With some of Australia’s best on-air talent I look forward to being part of the ongoing development of the suite of on-air, online and mobile brands, delivering content to Australia’s most valuable audiences.”

ARN has a dual brand strategy with its MIX and Classic Hits network in Sydney, Melbourne, Adelaide and Brisbane. It reaches over 4 million listeners nationally.