smoothfm will be heard in Australia’s five capital cities on DAB+ Radio from today, Valentines Day, Thursday 14 February.
dmg launched smoothfm 95.3 in Sydney and smoothfm 91.5 in Melbourne as a distinctive and unique, soft easy listening format on 21st May last year.
With the coverage now extended, listeners in Brisbane, Perth and Adelaide will be able to experience the format in their cities digital radio and via on-line streaming and iphone app.
smooth will replace NovaNation on digital in Perth and Adelaide, but NovaNation will still be available to listeners in those cities online and via the app.
In Brisbane, where more digital bandwidth was available, NovaNation will remain on air and all three dmg stations, Koffee, NovaNation and smooth, will be head. Koffee is heard in Sydney, Melbourne, Brisbane and Adelaide, but has never been available on digital radio in Perth.
Group Program Director Paul Jackson has told radioinfo:
“We are delighted with the rapid success of smoothfm in Sydney and Melbourne. It was always our intention to create a national brand for both our listeners and clients. We regularly get emails asking how listeners can hear smoothfm outside of Melbourne and Sydney so we are looking forward to extending smoothfm’s unique and distinctive format into five capital cities.”
Announcers Mike Perso, Ed Phillips, Ty Frost, Bogart Torelli and David Reyne will be heard weekdays from 9am after an unannounced breakfast show. Most shifts will be voice tracked in unique shows for the digital radio service, not relayed live from their local shows in Sydney and Melbourne.
Richard Wilkins, David Campbell and Cameron Daddo will host their own DAB+ Radio shows on weekends. The full line up on the digital service is:
Monday to Friday
9am to 12pm – Mike Perso
12pm to 3pm – Ed Phillips
3pm to 5pm – Ty Frost
5pm to 8pm – Bogart Torelli
8pm to midnight – David Reyne
Saturday
9am to 10am – Michael Buble
10am to 1pm – Richard Wilkins
1pm to 4pm – David Campbell
Sunday
9am to 10am – Ronan Keating
10am to 1pm – Cameron Dadd
1pm to 4pm – David Campbell
smoothfm’s playlist includes the greatest hits and contemporary easy listening music from artists such as Michael Bublé, George Michael, Ronan Keating, Abba, Elton John, Adele, the Bee Gees, Bruno Mars, Phil Collins and Ed Sheeran.
Advertisers will now be able to invest across smoothfm nationally, in five capital cities, through the sales teams in their local markets.
Meanwhile, the men of smooth have been on the streets surprising ladies with Valentines Day roses today to celebrate the expansion of the network.