smoothfm moves into Brisbane, Adelaide and Perth but not on the fm band

Ever since smoothfm’s stellar rise from the ashes of Vega a decade ago, rival networks have thanked their lucky stars that the brand did not hold any FM broadcast licences beyond Sydney and Melbourne.

In fact, they still don’t hold any today. Yet, Nova Entertainment have distributed a media release headed SMOOTHFM EXTENDS BRAND ACROSS AUSTRALIA. Huh?

Well, smoothfm (the brand, not the band and the frequency) has been quietly building a listener base on digital platforms for some time now but have neglected to tell people about it. That’s all about to change with a multi-million dollar ad campaign, along with brand new live and local breakfast shows commencing Monday September 5th .

 

NOVA Entertainment’s Chief Executive Officer, Peter Charlton (main pic) explains, “smoothfm has built a solid organic listener base in Adelaide, Brisbane and Perth on our DAB+ and digital platforms, without any prior promotion. This indicates that the brand’s unique ‘feel good’ proposition transcends geographies and that the time is right to give smoothfm a national platform. In addition, our audiences rightly expect a local flavour to the station, so we’re delighted to welcome respected broadcasters, Kelly Golding in Adelaide, Nick Michaels in Brisbane and Kate Mac in Perth, to host local ‘More Music Breakfast Shows’ in their states.”

 smoothfm launched on 21 May 2012 with a 4.1% share in Sydney and Melbourne and 275,000 and 337,000 listeners* respectively – Source: Sydney & Melbourne radio survey 4, 2012, Nielsen radio ratings

In the most recent radio survey, smoothfm 95.3 secured record cume of 1,289,000 and smoothfm 91.5 cume of 1,107,000 and was the #2 FM station in Sydney (9.7%) and Melbourne (9.3%) – Source: GfK Radio Ratings, Survey 5 2022, SM, Cume (000s), Mon-Sun 530am -12mn, AP 10+

 smooth Streaming secured 76% growth in cume from March 2020 to July 2022. Source: Triton Streaming Metrics, March 2020 v July 2022, Metric = Cume.

Peter Saxon – Managing Editor