smoothfm, celebrates its seventh anniversary on Tuesday 21 May as the brand continues to go from strength to strength each year and is currently at the top of FM radio ratings in both Sydney and Melbourne1.
Launched on 21 May 2012 with a 4.1% share in Sydney and Melbourne and 275,000 and 337,000 listeners2 respectively, over the past seven years, smoothfm has grown in both share and cumulative listeners across the board, with both stations now number one FM with a 9.5% share in Sydney and a 11% share in Melbourne, the station’s highest share to-date, and a combined audience of 1,938,0001.
NOVA Entertainment’s Group Programme Director, Paul Jackson, says, “When we introduced smooth into the Sydney and Melbourne radio landscape we were confident that with time, the station had the potential to be number one in both markets. We wanted to create a station that allowed people to escape the demands of their busy lives.
“With a playlist featuring some of the best artists and greatest songs ever written, combined with announcers that complement the music, we knew it was only a matter of time before listeners discovered the station and the results reflected what we could hear on air. I am so proud of our team, both on and off air, and couldn’t be more delighted with the station’s performance as we celebrate seven years on air.”
The station’s breakfast shows have increased in both share and listeners, in one of the most competitive day parts.
Melbourne’s More Music Breakfast Show, with Mike Perso and Jennifer Hansen, is now the number one FM breakfast show for the first time this survey, with the duo also achieving their highest audience number ever1, while Bogart Torelli and Glenn Daniel have been the number two FM breakfast show in Sydney for all surveys this year and grew their audience to 471,000 in the current survey1.
The results for smoothfm in all day parts and on weekends have been extremely strong with Ty Frost in mornings recently securing the highest share (12.4%) and cumulative listeners in the Melbourne station’s history1.
Simon Diaz in afternoons is number one FM in Sydney (10.0%) and equal number two in Melbourne with 11.9% share1 while Byron Webb in drive has held the number one position overall in Sydney for two consecutive surveys.
Cameron Daddo had the number one FM night show in Sydney (9.9%) and Melbourne (9.6%) in the latest GfK radio survey, while Melissa Doyle, Richard Wilkins, David Campbell on weekends were also number one FM in Melbourne (12.1%) and Sydney (10.1%).
Richard Wilkins says, “‘It has been amazing to witness the evolution and growth of the brand, from a fledgling ‘new station’ to the powerhouse it is today. It is a great testament to Paul Jackson, the creatives, the music department and the entire team. I’m honoured and proud to be a small part of smoothfm.”
The strength of smoothfm’s easy listening format has provided a compelling platform for the world’s biggest artists and personalities to join the station, to host their own weekend shows, including Lionel Richie, Barry Gibb, Sir Richard Branson, Olivia Newton-John and The Beach Boys to name a few.
Notable personalities such as Bryan Adams, Rod Stewart and Michael Bublé have also hosted their own exclusive Saturday Night Dinner Party shows, with specially-curated playlists featuring artists that have had an impact of their lives, to create the perfect backdrop to listener’s Saturday nights.
smoothfm has also changed the lives of many listeners over the past seven years, having given away over $2,300,000 with popular competitions smooth stars and mystery word and this is set to continue with the recently smooth songs, smooth’s secret sound and smooth’s mystery ingredients.
smoothfm has entertained over 700 listeners at countless intimate smooth Long Lunches, held at spectacular venues in Sydney and Melbourne, most recently hosting Mother’s Day lunches in both markets with Human Nature.
smoothfm’s Feel Good Night was also introduced in October 2018, featuring an exclusive performance for listeners by smooth ambassador Michael Bublé who has supported the station since launch, appearing as the face of the station in various marketing campaigns and has hosted numerous weekend shows on the station.
As a multi-platform entertainment brand with a national footprint on DAB+, smoothfm is the first Australian radio station to extend to TV with smooth on Foxtel and the station has released 16 compilation albums in partnership with Sony Music.
With all the achievements and efforts over the last seven years, the hard work and commitment from the teams on-and off air has not been overseen. smoothfm have won 12 ACRAs since launching in 2012 including; Best Music Special (Richard Wilkins & John Farnham 2013), Melissa Doyle – Best New Talent On Air 2014 & Best Music Presenter 2018, Best News Presenter (Glenn Daniel 2014, Ron Wilson 2015, Steve Blanda 2017 & Ron Wilson 2018), Best Music Special (Richard Wilkins & Michael Bublé 2015), Best Marketing Campaign (smooth Festival of Chocolate 2017) and Best Community Service Project (Radiothon 2018).
1 source: GfK Sydney & Melbourne radio survey 2 results, released 30 April 2019
2 source: Melbourne radio survey 4, 2012, Nielsen radio ratings