“Hoedown”, a commercial that doubles as a country and western song has won the second round of Commercial Radio Australia’s Siren Awards for 2007.

The advertisement, written by Paul Reardon and Jonas Peterson from Clemenger BBDO Melbourne, has taken out both overall and single categories.

The previous round winners, Phil van Bruchem and Nick Weller from JWT Melbourne who are judges this time around say “The winner of the longest radio commercial is also my winner for this round. The Snickers ‘Hoedown’ commercial is a nicely produced idea that has a rewarding finish to an entertaining two-minute journey.

“The Snickers team should be congratulated firstly for securing a two minute spot. Then congratulated for using the time wisely. Granted, 90 seconds probably would have done them, but the long journey makes the end pay off that much stronger. A different and enjoyable twist to the ‘Snickers Satisfies’ brief.”

Highly commended for the single category was an ad called “Hot Stuff” for Ford’s Falcon Ute, written by Scott Glennon from JWT in Melbourne.

The Awards were established by the industry to help promote radio advertising and encourage excellence and creativity within the medium. Entry is free and judges base their decision on creativity, originality and impact.

All the winning commercials are now online to listen at the address below.

Entries for the third round of the awards close this Friday.