So many music streaming services ‘not sustainable’
15 May 2014 · News
Spotify Managing Director Kate Vale thinks the online music streaming market will shake out in the next few years, with some of the current players folding.
Of course she hopes Spotify will be one ...
You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.
Tags: Kate Vale | Mumbrella | Spotify | The Music Network
Spotify is the least flattering platform as an artist.
I'm an indie artist who sold over 18000 copies of my last single on one quarter and only made $1600 in sales. Simply because platforms like Spotify are subsituting sales with streaming. Sadly we live in a world where creative mediums are now free., and as the creator behind those mediums it's no longer a lucrative career. My first song that got signed in 2001 was given an advance of $20k by the label, now the same label expects artist to chip in and help make the release work.
I hope this has given some insight to readers and consumers who think streaming is great and wonderful, remember for you to enjoy it others are suffering. I'm not aggressively suggesting you stop using it, not at all, but perhaps ask yourself what it would be like at the end of each week when your employer transfers your pay into your account to have multiple corporations take that money from your account before you have the chance to pay your bills and tell you, "too bad, this is the way it is now and if you don't like it change careers".
Hey 'Robbed', please stop telling me I should buy your $20 EP because I like the hook on that one song. I'll only play it 20 times until I'm bored of it which equates to $1 per listen. That's unfair on me that you price yourself alongside Michael Jackson but give me Friday night karaoke quality.
Times change and so do business models. Don't use the 'back in my day' excuse. Go make music good enough to get your next advance form a record label and can earn enough money through streaming services because everyone will stream it on repeat they love it so much.