Sofie Formica will present a new afternoon program on Brisbane’s 4BC as a further expansion of local content on the station.
An established media presenter, Formica will host 4BC Afternoons, Monday to Friday, from 11.00am to 3.00pm, covering the breaking news, entertainment, and events that matter most to Brisbane.
Content Manager, Max Dudley, says, “We extend a huge welcome to Sofie as she joins the ranks of our live and local 4BC strategy. Sofie brings a wealth of experience and knowledge that our listeners are going to love.”
Sofie says, “Talk radio is a new frontier for me and I am thrilled to be joining the 4BC family at a really exciting time for our city. Brisbane is my hometown, and this is a great opportunity to engage with listeners, shine a spotlight on our local lifestyle, and focus on the people and businesses that are the backbone of our community.”
Formica’s appointment follows the successful local launches of Breakfast with Neil Breen, Drive with Scott Emerson, Peter Psaltis hosting Wide World of Sports, and Bill McDonald and Spencer Howson headlining the local line-up on Weekends.
4BC Afternoons with Sofie Formica will commence on Monday, October 4, from 11.00am with the start time adjusted for daylight saving.