Southern Cross Media, in conjunction with The Salvation Army, is again assisting those less fortunate with the annual I Believe in Christmas toy drive.

Until December 17, stations across the group’s national radio and television networks will encourage toy donations, to help the thousands of children who would otherwise miss out on gifts.

During this time, people will be able to drop off a present under the Christmas tree at any Southern Cross Media office, or designated local business in the group’s operational locations.

With offices located across Australia, Southern Cross Media CEO Rhys Holleran reflected on how initiatives such as I Believe in Christmas allow the group to work with its communities to make a difference, telling radioinfo:

“In addition to our Community Connect program, initiatives like [this] allow us to work together across the group with organisations such as The Salvation Army to increase our involvement in and impact upon our communities.”

DJPA