The spin is coming in from the network PR and Marketing Departments.
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Ollie Wards, triple j Content Director, says:
“This is a great ratings survey for triple j. Despite the winter months traditionally being a period of lower scores, we’ve gone up in our core 18-24 demographic in 4 out of 5 cities. We’ve also seen our new programs make gains beyond expectations, with Melbourne in particular being a good result to have breakfast up nearly a share point. Importantly, people are on average listening to triple j longer – with the average listener tuning in more than 7.5 hours per week – far more than most music stations.”