Spotify is strengthening protections against Artificial Intelligence in the music industry.

The streaming giant envisions a future where artists and producers are in control of how – or if – they incorporate AI into their creative processes.

It believes that aggressively protecting against the worst parts of Generative AI is essential in enabling its potential for artists and producers.

Spotify is focusing its policy work on several areas, including improved enforcement of impersonation violations, a new music spam filtering system and AI disclosures for music with industry-standard credits.

It is also working and stronger rules around impersonation, and better clarity on how to handle claims about AI voice clones.

“The pace of recent advances in generative AI technology has felt quick and at times unsettling, especially for creatives.”

“At its best, AI is unlocking incredible new ways for artists to create music and for listeners to discover it. At its worst, AI can be used by bad actors and content farms to confuse or deceive listeners, push ‘slop’ into the ecosystem, and interfere with authentic artists working to build their careers.”

“AI technology is evolving fast, and we’ll continue to roll out new policies frequently.”

Spotify says these updates are the latest in a series of changes being made to support a more trustworthy music ecosystem for artists, for rightsholders and for listeners.