Spotify Blend is now available in Australia

Spotify is helping friends put their music compatibility to the test with the official launch of a personalized shared playlist called Blend, perfect to connect with friends across state lockdowns.
Similarly to the personalised Spotify Wrapped and Only You, Blend calculates your music taste match percentage and builds a playlist that continuously grows over time as listening habits change, updating daily to evolve alongside your friendship.
Blend features include:

  • Taste Match Scores: Two users who create a Blend will now get a taste match score that shows how similar or unique their listening preferences are, compared to their friends.
  • Shareable Data Stories: They’ll also be able to see the specific song that brings you together. Blend’s data stories will be shareable across social channels. The data stories will automatically pop up once Blend is created but users can also access them again at any time within the playlist. 
  • New Cover Art: The new cover art for Blend will allow users to easily identify each of their Blend playlists. 
  • Yours or Mine? Premium listeners will be able to see which user’s listening preferences contributed to each song on the playlist so they can claim bragging rights over their musical taste.

Here’s how it works:

  • Create: Tap ‘Create Blend’ in the Made for You hub on mobile. 
  • Invite: Next, tap ‘Invite’ to select a friend to join your Blend via messaging. 
  • Blend: Once your friend accepts, Spotify will generate custom cover art and tracklist for the two of you filled with songs that combine your listening preferences and tastes. 
  • Share: Share your Blend results across your social channels by tapping “Share this story” at the bottom of your data story screen. 

Assets are available HERE 



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