Spotify launches new AI Playlist, ups premium pricing

Spotify has made two moves in Australia this week. Firstly, they’ve increased premium pricing by $1 a month. Secondly, we can now describe a mood we are experiencing, and they’ll turn it into a playlist. I just tried the latter and it’s really good.

Those of you who have a Premium Spotify account (that is you are paying to have no ads) will recall that prices were increased by $1 a month last year, the first increase in 12 years.

I don’t quite know what has happened to me but my increase, as I share the account (a Premium Duo) with my son, has gone up by $2 a month (or just $24 a year) and I’ve been surprisingly meh about it. I’ve been prepared to pay more for something that offers less.

The other little gift Spotify has offered Android and iOS users in the UK and Australia is something called AI Playlist. This is being beta tested at present and interestingly I didn’t get an email from Spotify encouraging me to give it a whirl, I read about it in a US media publication. It’s almost like they don’t really want us to play with it, but want the US to think they’re missing out on something cool.

The suggestions for playlist ideas from Spotify were:

“Looking for “an indie folk playlist to give my brain a big warm hug,” “relaxing music to tide me over during allergy season,” or “a playlist that makes me feel like the main character”?”

I decided to test it by asking for a playlist for “when I’m annoyed at the radio”.

Darn it, it’s perfect.

For all that this is a wonderful way of finding music suited to where you are right now, it is also indicative of Spotify moving further and further away from any human touch into the AI space.

When I’m loving radio and the connection and banter it offers me, I’ll head back there.

After my playlist is finished.

Jen Seyderhelm is a Radioinfo writer, editor, podcaster and now Spotify Beta tester.

Tags: |