Spotify is taking on radio in the fortress of the car

Radio has dominated listening in cars, but that domination is now under threat with Spotify launching Your Daily Drive in Australia.
 

Already available in the US, Your Daily Drive features a personalised audio feed that blends music and news in one place for the perfect commute experience.
 
In Australia news and podcast content will come from news.com.au and Mamamia among other sources, and will be combined with a playlist of songs that will update daily.

Included in Your Daily Drive

  • Short-form podcast news updates
  • A mix of your favorite songs and artists interspersed with tracks you’ve yet to discover
  • Updates throughout the day to keep both the music and news fresh
  • An escape from toggling between multiple stations to avoid music that isn’t quite your speed

 
 
All news content is local and timed to Australian time zones, with content from The Newsroom (news.com.au), The Quicky (Mamamia), The Squiz and 7am.
 
Weekend content will feature additions from The Betoota Advocate, The Squiz Shortcuts, Today in True Crime, and Shots of Science Vs.

 
How this will compete with the immediacy of radio will be interesting as commuters are still likely to rely on radio for up-to-date news and traffic information.
 
And of course radio has plenty of personality now embedded in morning and afternoon drive programs which is likely to give it the edge, but for how long?

 
 
 

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