In support of International Women’s Day, Spotify has launched EQUAL, their new global commitment dedicated to fostering equity for women in audio and celebrating their contributions.
Spotify EQUAL will shine a spotlight on women artists and women podcast creators locally, regionally, and internationally through global partnerships, activations, new content experiences, and on and off platform support.
The full EQUAL campaign includes:
- Celebrating women creators around the world, with the launch of EQUAL Hub, takeovers of flagship Spotify playlists and partner playlists.
- The EQUAL Hub is a dedicated space on-platform to highlight women creators and allow fans to seamlessly stream their music and podcasts. It will extend beyond the month of March and is programmed globally.
- Over 200 of the top Spotify playlists like Today’s Top Hits, Viva Latino and Modus Mio will feature women on all of their playlist covers to celebrate and amplify awareness on platform and ensure that even more fans have the opportunity to listen.
- Some of their non-profit partners, including Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music and Women’s Audio Mission will create unique Spotify playlists highlighting artists who are leading and shaping the future of music.
- Amplifying stories from women with WOMN, a new music + talk show with episodes released throughout the day on March 8. A diverse group of women creators, influencers and cultural figures will discuss women-centred content and share their personal reflections on music that inspired them. Encouraging others to listen to more women too. The dynamic voices include Tokimonsta, Jenny Lorenzo, Spotify’s Dope Labs hosts, Titi Shodiya and Zakiya Whately, Jazzmyne Robbins and more.
- Supporting women voices with a new invite-only EQUAL Board. Made up of 15 organisations from around the world, Spotify’s EQUAL Board will provide each organisation a one-time grant and work together on tangible ways to make the audio industry more equitable for women creators.
- Engaging fans by encouraging them to ‘Flex Their Power to Listen’ and to play more women, no matter the day. With data driven social videos, highlighting the breath of content on Spotify created by women. And also with social share cards, empowering fans to share their own personal recommendations of women creators.
- Extending their commitment to women creators beyond March. In April, they are launching the EQUAL music program, fostering equity for women, in 50 countries from Japan to Argentina and from Malaysia to the UK.
Spotify will also celebrate the top-streamed women artists and podcast creators.
In Australia and New Zealand, Taylor Swift takes the top spot, Ariana Grande is up next, followed by Dua Lipa. Additional top streamed women artists include Billie Eilish and Rihanna.
Sia was the number one streamed Australian artist, and Benee was the number one NZ artist. Call Her Daddy’s Alex Cooper was the most streamed female podcast creator locally, followed by Australian True Crime, Shameless, The Health Code Daily and She’s on the Money.