SCA’s digital radio station Triple M Classic Rock will close down next week because it has too many listeners.
The Triple M spin-off station was eating into the cume audience of its parent station Triple M.
Cumes illustrate audience size, “estimating the unduplicated number of people reached by a station at least once during a particular time period,” according to GFK’s audience survey definitions.
Our big brother Triple M-FM is now playing much more classic rock than it was when Classic Rock Digital was created.
Now, Triple M is playing the best classics, and is about to launch the “Classic Rock Summer”.
We ask that you check it out. You can turn to Triple M on FM, DAB+, online at http://www.triplem.com.au, or via RadioApp for your smart phone.
Classic Rock digital was placed a strong fourth in the latest GFK digital radio ratings, with 113,000 listeners across four capital cities.
Listeners did not react happily to the news, with the loyal fan base expressing their frustration with the decision on the station’s facebook page.
SCA is expected to announce a replacement channel when the station closes down on October 1.