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Well those comments sum it up perfectly. But hey, let's just ignore all that and keep dishing out crap, cause we have no idea what we're doing anyway.
Now, what if they put the digital 'on air' and the crap on digital. Well of course, all those presenters and, hmmm, 'personalities' would be out on their ass (thank god) and Triple M might actually rate better. Then the management and 'programmers' would have to go too.
But isn't it typical of Australian radio mentality to just keep churning out crap programming when the solution is so obvious. Well, at least it's obvious to people who don't actually work in radio.
TK-Well said! I think its rather short sited and foolish for SCA to shut this down. How about: (Stick with me here this may seem crazy) they actually have a look @ what is so successful on the digital and transfer that to on air? Crazy I know, but it might work.
I took a lot of flack (from Peter Saxon and others) for writing a piece for AdNews that incumbent broadcasters were using digital spectrum to block out competitors and avoid having new stations taking away audiences from their FM and AM channels. Now we have an incumbent showing just that. Too popular so change to a format that is less popular. I rest my case.