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Such a shame Steve Price is referred to and will be remembered as a "former Melbourne Shock Jock" for indeed "the Angry Ant" is far more than that. Price was Program Manager for 3AW and set in place the on air talent that has carried the radio station for more than 20 years. Ross Stevenson, John Burns, Neil Mitchell, Philp Brady, Bruce Mansfield, Alan Pearsall and until he retired, Keith McGowan were all hired by Price and another "forgotten man", the then Manager Denis O'Kane. Price's administrative skills seem to have been ignored in the rush to label him a "former Melbourne Shock Jock".