Sunshine FM is claiming the #1 spot on the Sunshine Coast in Queensland following the latest McNair National Listener Survey – Sunshine Coast.
According to the station, it has lifted its weekly reach from 104,000 people in Survey 1, 2020^ to 112,000* in the most recent survey results released in June.
While the sample size and methodology may differ from a GfK or Xtra Insights survey, the McNair NLS is seen as an excellent guide to audience numbers by the CBAA and a number of Community Broadcasters who use the service around Australia.
Station manager, Chris Wordsworth, says, “For a long time, Sunshine FM’s audience figures weren’t included in survey information released by commercial stations.
“Audience and sponsor feedback told us we were doing well but we lacked robust proof of performance data. Now we have it. When we received the figures from our first McNair NLS survey last year, we came in at a strong #2.
“Improving on that, hitting #1 in 2021, is a sensational result for the entire Sunshine FM team and our incredibly supportive sponsors.”
Sunshine FM is a volunteer-based community radio station that has operated on the Sunshine Coast for more than 20 years. It is listened to from Noosa in the north to Caloundra in the south and across the beautiful Hinterland ranges.
In addition to a thriving population of more than 316,000, the Sunshine Coast is one Australia’s most popular tourism destinations.
Chris says, “While the Sunshine Coast is an extremely competitive media market, Sunshine FM would like to acknowledge the generous goodwill extended to us by commercial radio stations on The Coast. It’s an absolute credit to them. When we’ve needed a hand with things like engineering support, MIX, SEA and HOT have been terrific. Great people in a great market.
“We are also very grateful to our audience… local people who have made Sunshine FM the Sunshine Coast’s radio station. They’re engaged with our content and they get what we’re on about.
“Sunshine FM’s offering is unique on the Sunshine Coast. We’re a more music format with a playlist that spans seventy years. It’s big but it works! Then we value-add with local information our listeners can actually use. Our mission is to serve the community and I think that comes through in what our wonderful presenters do, on-air. In return, the support we receive from local residents and business is, as Tina says, simply the best.”
* National Listener Survey – Sunshine Coast – 2021 Survey 1 (May)
^ National Listener Survey – Sunshine Coast – 2020 Survey 1 (Oct-Dec)