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Yes, radio is about the audience first and foremost and creating the content the audience wants to listen too. Regional radio markets in Australia have been underserviced with good quality entertainment for a long time. It's an important consideration to remember working in the industry. It's easy to feel vibes within the studio complex that the audience can't see. The SRN technical assets are tired and outdated and they need to be invested in to protect the local heritage regional radio stations too. Some of those old transmitter sites are barely still on air.