Surge in sports listening for Nine Radio

The Paris Olympic Games are now just over a month away. Nine Radio’s talk stations and their sport coverage have already seen, from their May live streaming snapshot, year-on-year national growth of 8%. As the official Olympic and Paralympic broadcaster they’ve prepared a state of the art sports broadcasting centre within their Pyrmont 2GB offices in Sydney (pictured).

Ray Hadley OAM, for whom this will be his 7th Olympic Games in commentary, said:

“It looks like it will be a gold haul in the pool and plenty of medal chances across other sports. Sydney hosted the best Games I’ve called at, but I expect Paris to be right up there.”

Nine Radio Head of Content, Greg Byrnes, said:

“Our live audio streaming audience is surging, and as the official broadcaster, you can already hear the excitement building across our stations.”

“Audio delivers unmatched engagement for those iconic sporting moments and listening to us via streaming means all Australians will be able to enjoy every moment of the colour and excitement live from Paris across 2GB, 3AW, 4BC and 6PR. With a purpose built Olympic Studio and our team of commentators, reporters and hosts on the ground in Paris, we can’t wait for the games to begin!”

2GB has seen double-digit growth, with a 15% increase in total digital streaming listening hours (YoY), across Breakfast, Mornings, Afternoons and Drive, as well as Wide World of Sports and the Continuous Call Team rugby league coverage.

3AW also saw a 7% increase in total listener hours (YoY), including a 46% commercial Breakfast share, and uplift for Friday AFL. 4BC had a 10% uptick (YoY) in Friday night rugby league coverage by the Continuous Call Team with Perth’s 6PR seeing similar gains in Breakfast and Sunday AFL. This data was sourced from Triton Webcast Metrics Streaming between May 1-31 2024.



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