Survey 2 results were pretty stable around the country with another win for Nova in Sydney; 3AW still dominant in Melbourne; B105 increases its lead in Brisbane; SAFM ahead with Mix 1023 catching up in Adelaide and Austereo’s 945 FM dominant in Perth followed by ABC720.
The survey was conducted for Commercial Radio Australia during the period Sunday 1 February to Saturday 20 March 2004.
Click on the Nielsen Ratings tab in the left margin to see the overall share figures or follow the link below for full demographic breakdowns.
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In Sydney there was very little significant movement this survey. Nova increased its overall share by 0.2 share points to retain its number one spot ahead of 2DAY, which was also up. WSFM suffered the biggest loss, down 1.2 share points overall.
Nova now leads in the three demographics 10-39 and recorded slight increases in drive and on weekends. Nova is number one in the ‘at work’ timeslots. 2DAY was up by 0.3 with good increases in breakfast and evening.
Third placed 2GB was down slightly to 9.9%, with Alan Jones dropping 1.8 share points but still leading breakfast with 13.5. ABC702 increased by 0.3 share points to 9.4%, with a good increase in evenings and a slight drop in breakfast.
Mix 106.5 was in fifth place, up 0.2 to 7.8% with a good increase of 2.2 share points in the 25-39 demographic and a jump in nights of 1.6 share points. ARN stablemate WSFM did not fare as well, dropping 1.2 share points to 7.5%, with a dip of 2.7 share points in the 40-54 demographic and decreases in breakfast and all ‘at word’ shifts.
Seventh placed 2UE increased by 0.3 to 7.3%, losing some 25-39 listeners and gaining some 40+ listeners. Breakfast and drive were up, while John Laws mornings dropped by 0.5 and afternoons and evenings also suffered slight falls.
Triple M gained 0.6 to 6.4% with an increase in 40-54s and gains in breakfast and all daytime shifts. 2CH slipped 0.1 to 5.3%, losing some 55+ listeners in evenings, but picking up listeners in other shifts.
Triple J was down 0.7 to 4.4%, followed by ABC stablemates Classic FM at 2.9%, Radio National at 2.4% and NewsRadio at 1.7%. 2KY and 2SM are no longer shown in the survey results.
In Melbourne 3AW held top spot with an unchanged 14.2% in a stable survey. The biggest movements were Fox, which was up 1.2 share points to 12.2%, and Gold and 3MP which dropped about one share point each.
3AW lost some 40-54s, but picked up 55+ listeners during daytime shifts. Breakfast and evenings were down for 3AW. Second placed Fox increased 1.2 share points to 12.2% with increases in the 10-17 demographic and 25-39s, where the station is leading. Drive and evenings increased well, with breakfast and weekends also up.
ABC 774 increased 0.2 share points, to come in third place at 10.9%, with an increase in 18-24s offsetting a decrease in 10-17s. ABC 774 mornings were up, while most other shifts were stable.
ARN’s Gold FM dropped from last survey’s top spot, down 1.0 share points to 10.5%, losing most listeners in the 25-39 demographic, but picking up some 40-54s. Drive was down most, with most other shifts also falling.
Fifth placed Triple M was down 0.6 to 10.0%, losing most listeners in mornings and afternoons. Nova dropped 0.1 to 8.2%, losing most listeners in the 18-24 demo. Breakfast and weekends were up, while Nova’s ‘at work’ shifts all slipped.
Seventh placed Mix 101.1 increased 0.7 to 6.4%, gaining listeners 18-54 and increasing in all shifts except weekends. Magic 693 was down 0.4 to 5.9% with gains in the 40-54 demo being offset by losses 55+. Weekends and most other shifts were down for Magic.
Triple J dropped 0.5 to 2.8%, followed by SEN, which was up 0.5 to 2.6%. 3MP decreased 1.1 share points to 2.3% losing some of its older listeners. Classic FM was up 0.2 to 2.2%, with Radio National, which was also on 2.2%, and NewsRadio on 1.3%.
In Brisbane B105 increased its lead by 1.5 share points to 19.9%. 4BC was also up, while 4BH dropped most.
B105 picked up 10-24s and increased in most shifts, particularly weekends. Second placed 97.3 increased 0.6 share points to 14.2% with increases in breakfast, evening and weekends.
Triple M was down 0.9 to 13.1%, losing most listeners in the 10-17 demo with falls in breakfast, morning and afternoons. 4KQ increased 0.7 to 9.9%, with a significant gain in 55+ listeners and gains in afternoon and evening.
Fifth placed 4BC was up 1.2 to 9.6%, with a significant increase 55+ and gains in all shifts except evenings. Rival talk station ABC 612 was down 0.7 share points to 7.7%, gaining 25-54s but losing 55+ listeners.
Triple J gained 0.2 to 7.3%, increasing in all weekday shifts, followed by ARN’s 4BH, down 1.7 to 5.8%. Radio National was 2.1%, Classic FM scored 1.9% and NewsRadio was 1.6%.
In Adelaide SAFM continues its market leadership on 21%, with the biggest increase in the market going to 5AA and Triple M scoring a 1.1 share decrease.
SAFM’s increase came from the 40-54 demographic, with rises in most shifts, particularly evenings and breakfast. Second placed Mix 102.3 was up 0.5 to 17.1%, with increases 18-39 being offset by falls in the 40-54 demographic. Mornings and afternoons increased most for Mix, with a drop in drive.
5AA gained 1.2 share points to 15.3% with a good increase in 55+ and increases in all shifts except breakfast. Leon Byner’s replacement, Paul Makin gained 1.1 share points to increase the morning share to 13.6.
Fourth placed 5MMM dropped 1.1 to 12.0%, losing its strong gains of last survey. Triple M lost 18-24s and fell in all shifts, particularly the ‘at work’ shifts.
ABC 891 gained 0.3 to 10.2%, increasing most in 40-54 and gaining in day and evening shifts. Sixth placed 5DN dropped 0.4 to 6.0%, losing most in evenings with a drop of 3.3 share points in that demographic.
Triple J was up 0.8 share points to 5.5% with a good increase in the 18-39 demographics as listeners moved back to the station after sampling the new Triple M format. ABC Radio National scored 2.6%, followed by stablemate Classic FM on 1.7% and NewsRadio falling significantly to 0.6%.
In Perth, the market leader Mix 94.5 dropped slightly to 21.3%, with the biggest gain going to 96fm and Triple J losing the most, down 1.4 share points.
94.5 gained younger listeners, but lost an equivalent amount of older listeners. Mornings, afternoons and evenings were down for 94.5, with weekends up. ABC 720 moved into second place as 92.9 slipped below 720. ABC720 dropped 0.1 share points to 11.0%, with a dip in afternoons being offset by a rise in evenings.
92.9 dropped by 0.7 to 10.9%, losing 25-54 listeners from breakfast and day time shifts. Nova increased 0.8 share points to 10.3%, gaining in the 18-54 demographics. Nova increased in all shifts except evenings and weekends.
Fifth placed 96fm jumped 1.1 to 10.2% with good gains in 10-17s and 25-39s. All shifts were up, especially mornings. Southern Cross’ 6PM gained 0.3 to 7.9%, with a drop in 55+ being offset by an increase 25-39s. 6PR evenings had the biggest increase.
6IX was up 0.4 to 5.7%, gaining 40-54 listeners and increasing in breakfast and day shifts. Triple J was down 1.4 to 5.1%, followed by Classic FM on 3.8%, NewsRadio 2.9% and Radio National on 1.8%.
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ARN
APN News & Media’s four MIX stations, which are part of its Australian
Radio Network, have increased their share in all major markets.
In Melbourne, MIX101.1 experienced a significant increase, attracting 41,000 new listeners to a total of
657,000.
In Sydney, ARN’s MIX106.5 also performed well, increasing its share of the 25-54 year-old
demographic to 11%.
In both Brisbane and Adelaide, ARN’s MIX stations 97.3 and MIX102.3 recorded
increases of 0.6% and 0.5% respectively, making them the second most listened to stations across all
people in both cities.
Melbourne’s Classic Hits Station, GOLD 104.3, recorded its second highest ratings score ever, after
winning the number one spot in the Melbourne FM market last month. In Brisbane, ARN’s AM station,
4KQ, went up by 0.7 points to 9.9.
The Chief Executive of APN News & Media, Brendan Hopkins, says the results across the Australian
Radio Network are “pleasing” with the MIX format attracting a substantial number of new listeners.
“To have each of our MIX stations in all four major markets increase substantially is an indication that the MIX listeners, typically 25-54 year-olds, are happy with MIX’s unique format. The FM market is becoming increasingly competitive and our Melbourne stations in particular
continue to dominate the 25-54 year old market with GOLD now winning nine out of the last ten ratings
in that category.”
AUSTEREO
Austereo Chief Executive Officer Michael Anderson welcomed today’s survey results and congratulated the teams of the Today and Triple M Networks for “delivering great new shows and making the Networks’ changes work across Australia.”
“We are ahead of where we expected to be so naturally we are very happy with the gains we have made in Survey 2. Today’s Survey results demonstrate that our new shows around the country are achieving traction. Our strategy is working.
“Last Survey we stated that the implementation phase of our aggressive
new long term strategy was right on track and this Survey proves it. Survey
to survey we will be staying committed to continual improvement in both
networks, in every show.
“No one network has ever before made the sort of comprehensive programming
changes across the country and we have achieved it in two networks at the
same time. We are already starting to see the benefits through the Survey
results.
“We will be a year ahead of most of the new stations created by the latest
round of license auctions and our programming will be the freshest of the
existing product available. It has been a brave strategy, well executed by committed and talented people across the country. Austereo’s people have really delivered.”
Michael Anderson particularly noted:
Sydney
2 Day
Growth across the day – up 0.3%; Great gains for Judith Lucy’s new Breakfast Show – up 1.2%; Great gains Kyle and Jackie O in their new Drive session – up 0.8%; Regained No 1 in evenings with Lab Rat and Alexis.
2MMM
Biggest move by any Station in Sydney – up 0.8%; Gains for the new shows The Cage, Shebang and Mick Molloy; Networked shows delivering & on strategy.
Melbourne
FOX FM
No I FM station in Melbourne – again; Biggest move by any station in Melbourne – Up by 1.2%; Growth in every session; No 1 FM at breakfast; No I FM Drive; No1 FM Evenings.
3MMM
Consolidated its position; The Cage up 0.5% at Breakfast.
FOX FM and 3MMM are number 1 & 2 FM stations in Melbourne
Brisbane
B105
No 1 Station in Brisbane; Further growth across the day; Sensational 7.5% growth in 18-24s; Breakfast Up.
MMM
Consolidated its position; Still clear No 2 in 18-24s; Still clear no 2 in 25-39s; Solid performance.
B105 number 1 and MMM number 3 in the Brisbane market.
Adelaide
SAFM
No 1 Station in Adelaide; No 1 overall & growth across the station; Milly and Lehmo at Breakfast up 0.9% to 20.4.
MMM
Consolidated their position after the format change; Major strength 18-39s.
SAFM number 1 and MMM number 2 stations in under 40’s.
Perth
94.5FM
Still clear No 1 Station in Adelaide; Growth in under 40s.
92.9
No 2 FM Station in Perth; Growth in 25-39s.
SEN 1116
SEN 1116’s Managing Director, Danny Staffieri, says the result achieved this survey of 2.6 is “another step in the right direction” with an outstanding 20% increase in audience share.
“We are pleased to see increases across all sessions and SEN’s target market of males 25 to 54 continues to respond extremely well.
“From 3.6 in survey number 1, we have grown this market to a 4.7 and we look forward to continued growth this year with some major sporting events being featured on SEN including the 2004 Athens Olympic Games.
“The inclusion of new sports programs such as the Panel Beaters, Five Ring Circus, Expression Session, Around the Grounds and the Four Diegos will continue to bolster our programming schedule and will appeal not only to our key target market but across all age groups.”
Highlights of survey 2 for SEN include:
· TSL (Time spent listening) is 10.42 (Monday to Sunday 6am – midnight — all people 10+)
· Morning Glory – Men 25-54 – 5.9%; This survey 3.2%; Last survey 2.7%
· Hungry for Sport – Men 25-54 – 5.4%; This survey 2.8%; Last survey 2.1 %
· Afternoons with Francis Leach – Men 25-54 – 4.0%; This survey 2.5%; Last survey 2.0%
· The Run Home – Men 25-54 – 5.5%; This survey 2.9%; Last survey 2.3%
5AA
FIVEaa today increased its audience by 1.2% to record a 15.3% share, overall in the second survey.
FIVEaa also enjoyed increases in the majority of its programs – putting the station into a very strong position for the year ahead.
General Manager Paul Bartlett says: “Given the fact the Crows and Port Adelaide have had an ordinary
start to the year in their pre-season games, this can only augur well for FIVEaa’s sports programming,
now that the season proper is underway.”
“Following on from our best-ever Survey 1 result, it looks like 2004 could turn into another great year for
FIVEaa with the radio station positioned for even greater gains as the year rolls on.”
2GB
2GB continues to dominate talk in Sydney, with Alan Jones in breakfast, Ray Hadley in mornings and Chris Smith in afternoons winning their slots this survey.
2GB was number one AM talk station at 9.9, ahead of 2BL at 9.4 and 2UE at 7.3. Overall, 2GB was in third place behind NOVA at 12.0 and 2DAY at 10.7 in the survey.
Alan Jones continues to dominate breakfast in talk with 13.5, ahead of Angela Catterns at 2BL, who dropped to 11.7.
Ray Hadley reinforced his number one talk position, rising to 10.7, with John Laws sliding to equal number four at 8.5 (with 2BL).
Chris Smith continues his rise to number one in talk in afternoons, achieving 8.4.
2GB Chief Executive Officer, George Buschman, says the station’s domination in breakfast, morning and afternoons is “a clear signal from Sydney that the station’s steady-as-she- goes philosophy was working.”
“We are delighted that we continue to dominate in talk in these key programs and this excellent result is recognition of all the effort and talent of the people who work here.”
4BC
4BC achieved “its highest total audience figure in recent history” this survey.
The Brisbane Commercial Talk Back station leapt from 8.4 to 9.6%, further distancing itself from its nearest format rival, 612 ABC.
4BC’s total CUME (cumulative audience) rose to 199,000 listeners, surpassing the station’s previous best of 194,000 recorded in Survey 4 last year.
4BC General Manager David McDonald said what is most pleasing about the result “is the consistency across the board.”
“We are now clearly out-pointing 612 ABC in every major time slot – Breakfast through to Late Evenings Monday to Friday.”
NOVA MELBOURNE
What was in Kate’s box? About 31,000 extra people…… which we’ll take!
Nova 100’s breakfast show, Hughesy, Kate and Dave strengthened in today’s ratings, moving to an 8.5% share (a 31,000 audience increase).
General Manager Fiona Cameron says: “Outside of Breakfast Nova 100 fell slightly, however, with the strong growth of Hughesy, Kate and Dave, we look forward to further increases in the coming months.”
702 ABC SYDNEY
The second survey for 2004 shows 702 ABC Sydney maintaining its strong position in the Sydney Radio Talk market.
The station remains Number 1 in its share of the 40-64 year old demographic. 702 ABC Sydney reached more people in Survey 2 than any other talk station in every standard daypart.
Breakfast presenter Angela Catterns continues to perform strongly and consistently in the Sydney market, with a share of 11.7%. 702 Breakfast also maintains its Number 1 position in the 40-54 demographic, for all people listening to Sydney Breakfast Radio.
Mornings presenter Sally Loane with a share of 8.5% of the market equals that of 2UE between 9am and 12noon.
Drive presenter Richard Glover retains his number one position in the talk market with a share of 9.5.
Evenings on 702 ABC Sydney between 7pm and midnight has demonstrated the largest increase in audience share in the market, with a jump of 2.1% from 7.7 to 9.8%. These figures place 702 ABC Sydney in equal first position with 2GB in the talk market.
Station Manager Roger Summerill says: “Survey 2 is a strong result across the board for 702. We are very pleased with the consistent performance of our station and are delighted that we are reaching more people than any other talk station in the market. These results are a very encouraging start to the year and are a testament to the hard work of the 702 ABC Sydney team.”
NOVA PERTH
According to the latest Nielsen survey, if
NOVA 93.7 hadn’t slacked off on the
weekends, it could have done even better!
Despite being the No.2 commercial station
weekdays, the party animals at NOVA 93.7
obviously got a bit carried away on the
weekends and ended up at No.3!
However, that didn’t deter Perth’s 18 – 34
year olds from making NOVA 93.7 their
favourite station, every day of the week.
NOVA 93.7’s share of 18 – 34 year olds
increased from 20.5% to 23.6%.
NOVA 93.7 Managing Director, Gary Roberts
Says: “It’s now in all staff contracts that they can
only drink light beer on the weekends … but full
strength is obviously fine for weekdays.”
* NOVA 93.7 is Perth’s leading station with
18-24 year olds, up again 2.2% to 33.9%.
* NOVA 93.7 is Perth’s leading station with
Under 35 year olds, up again 2.4% to
22.3%.
* NOVA 93.7 is No.2 with 18-39 year olds,
just behind Mix 94.5.