Most radio pundits will tell you that it is not till Survey 3 that some realistic trends start to emerge.

By this time, we’re in the middle of the footy season, audiences have settled in to their working routines and have formed opinions about what they listen to in the car and at work.

Tomorrow as GfK releases Survey 3, the networks will be more on tenterhooks than usual to see how they’ve been trending to this point. 

Those going up will be buoyed by good portents for the year’s run home but will be mindful that it is only half time and they could just as easily lose it from here if they slacken off.

For those trending down, the game is not yet lost. But it can be very difficult to reverse momentum if it is with your opposition and not you.

Join us tomorrow morning from 9:30 for results, analysis and, of course, the Spin Cycle, here on radioinfo, as Survey 3 is released.