Suzie Cardwell (main picture), Nine’s Chief Data Officer, has been appointed Chair of the IAB Australia Board, with Sarah Myers, the General Manager of Audience and Marketing at REA Group (pictured below) appointed Deputy Chair.

Sarah Myers

There are also three new IAB Australia Board members; Dean La Rosa, General Manager, Commercial Data at News Corp, Heather McGovern, Acting CMO at Domain and Davor Vilusic, Executive General Manager Media.

Cardwell succeeds Vanya Mariani who stepped down from the IAB Board following her departure from Carsales who in turn replaced Matt Rowley in July last year.

Cardwell will work alonsgide IAB Australia CEO, Gai Le Roy, on initiatives including harmonising carbon emissions tracking for media buying and planning, evolving the digital ratings currency Ipsos iris, preparing for the next tranche of privacy reforms and providing education and guidance on AI developments impacting the digital advertising industry. These are detailed in the IAB Australia Annual Report.

Gai Le Roy said:

“I would like to thank Vanya for driving a vibrant and productive era of the IAB and being such a positive force in the industry. We are incredibly lucky to have Suzie, who is an incredibly admired and respected digital advertising leader, taking the chair role. Her strategic smarts and market knowledge will be wonderfully complemented by Sarah’s knowledge of marketing and audience trends and needs.”

Suzie Cardwell said:

“I’m honoured to be appointed as the Chair of the IAB Australia Board and excited to work with Gai and the Board to further the mission of IAB Australia. The IAB plays a vital role in fostering a thriving and sustainable digital advertising ecosystem in Australia. We operate in a complex landscape. By continuing to work together, we can navigate the challenges and opportunities ahead. We can also ensure that the industry continues to grow and evolve in a way that benefits all stakeholders.”