Online audio ad revenue continues double-digit growth

25 November 2024 The latest IAB Australia Internet Advertising Revenue Report prepared by PwC Australia has shown that online advertising expenditure increased 12.1 % year-on-year (YOY), with a boost...

Podcast and streaming audio advertising the fastest growing revenue channel

2 September 2024 Commercial Radio & Audio (CRA) have welcomed figures showing that podcast and streaming audio advertising expenditure increased by nearly 24% year on year, in FY24,...

IAB warns buyers and sellers against Made for Advertising sites

19 June 2024 MFA, an acronym for Made-for-Advertising, are a category of website that uses catchy headlines, clickbait, and controversial content to attract attention, engagement and ad revenue....

IAB Report sees double digit audio advertising growth

5 June 2024 The latest IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia, has shown double digit YoY growth in audio and video advertising expenditure,...

New Australian report finds the future sounds good for digital audio

28 February 2024 The future’s sounding good for digital audio, according to IAB Australia’s latest Audio State of the Nation report.It found 90% of agencies have used audio advertising this year, with 83% of media agencies including streaming digital audio advertising as a significant or regular part of their activity.The report also found agencies plan to increase their… Read More

Podcast ad revenue nearly cracks the $100 million mark

26 February 2024 Audio advertising in Australia continues to grow year on year with podcast ad expenditure up to $99.1 million according to new figures released by IAB Australia...

Digital advertising industry talent shortage is still severe

25 August 2022 The Digital advertising industry talent shortage is still severe but may be approaching a peak according to research from IAB Australia. The Australian digital advertising...

Liz Eades joins IAB Australia in a new role

21 April 2022 Liz Eades has been appointed as Director of Learning and Development for IAB Australia in a newly created role that will see her steer the...

Digital audio and podcast advertising is on the rise: IAB

17 March 2021 IAB’s Advertising Audio State of the Nation Report Wave 5 released at IAB’s Audio Summit, shows digital audio and podcast advertising continues to rise in Australia. 69%...

The top 10 media owners reach over half of the Australian population each month: Nielsen

27 January 2021 2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of content on platforms, communities, sites and...