Tax time’s a good time if you’re in radio sales

Like any other special occasion like Christmas, Easter and Mother’s day, the end of financial year is also a great excuse to start up a conversation with potential advertisers.   

Yes you could simply sell airtime to tax agents and accountants promoting their services…or you could do something that will also benefit your listeners.

There are some great syndicated offerings on the market right now to help you do this in form of Tax Tips segments.   Running these leading up to and through the end of the financial year with a local sponsor on board provides some great general tips for listeners while also creating a sales opportunity for the station.

Here are two great packages on offer.

Who: Effie Zahos: Editor of Money Magazine, Personal Finance expert and host of the Franchise Show on the Seven Network

What: Package of 20 x Tax Tips segments (50 seconds each) plus an on-air interview with Effie

Where: Andy Wells Media

Ross Greenwood: Nine Network’s business and finance editor, host of Money News on Radio)

What: Package of 15 x Tax Tips segments

Where:  Macquarie Media Syndication

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