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I have completed a radio ratings diary they ask if you listened using DAB+, AM, FM or streaming. The published DAB+ ratings only lists the DAB+ only listeners. For simulcast stations on DAB+, AM or FM, all listening methods are totalled.
With the new rating method it would be interesting to see how many listeners there are for each distribution methods ie DAB+ streaming, and AM or FM.
CRA claims "Seventy-nine percent of cars sold in 2022 were enabled with DAB+ technology.
The figures, compiled by automotive business intelligence group Glass’s Information Services show that 854,626 new vehicles sold in 2022 were equipped with DAB+, an increase of 4% year on year.
GfK’s point of sales report estimates that over eight million DAB+ enabled devices have been sold since the broadcasting technology was launched in Australia."
Now cars like Tesla's are all equipped with DAB+ and bluetooth so the driver can listen to streaming via the phone, but not listen to AM it would be interesting to see what happens to talk station's audience listening methods.
There is a computer program which can tell you which internet service provider the 'hit' is coming from and how many. The computer also has a real time clock, so the real number of listeners is available live. It should not be too hard that if your station has multiple programs to analyse which program is being selected and for how long. The only thing it won't accurartely tell you is how many listeners there are. However, the vast majority of those listening on phones will be single listeners. The smart speaker can be heard by more than one listener. It will be interesting to see the variation from this number with the diary system.
This is the reason why xperi inc. wants https://xperi.com/solutions/connected-car/ so it can watch the listeners! The infotainment system also contains a GPS receiver for the navigation system so it knows where the car is. This has privacy implications.