The Fox’s Fifi, Fev and Nick bring out the big bucks to entice Melbourne radio listeners

101.9 The Fox have announced ‘The 5 Million Dollar Drop!’ with breakfast team Fifi, Fev & Nick kicking things off by encouraging listeners to listen out for the ‘Million Dollar Song’ for their chance to join ‘The Millionaires Lounge’, where they could win a share of 5 million dollars.

2Day FM in Sydney (also a SCA station) are running a similar ‘$5 Million Dollar Name Game” competition where, instead of a song, listeners need to listen to Hughesy, Ed and Erin in breakfast to have a chance throughout the day ‘to get your name on the standby list’.

Fifi, Fev and Nick were the most listened to FM breakfast show in Melbourne in the last GfK Survey and second only to Kyle and Jackie O at KIIS 1065 in terms of Australian wide metro cumulative breakfast audience. With Jase and Lauren at KIIS 101.1 making significant cumulative gain on The Fox late last year, this giveaway may well entice new listeners to stick around ahead of Kyle and Jackie O’s move into Melbourne.

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