ABC 666 had the biggest increase in the second Canberra survey, released this week, which saw 666 and Mix 106.3 tie for first place on 19.1%.
ABC 666 jumped by 3.3 share points with good increases in the 25-54 demographics. Mix was down by 1.3 share points in the survey, conducted during a period of election speculation, between 18 July and 14 August.
Third placed FM 104.7 dropped slightly, down 0.6 share points to 18.5%, followed by Triple J on 11.0% and 2CC on 7.9%, up 1.2 share points on last survey.
ABC Classic FM scored 6.8%, followed by Radio National on 6.2% and 2CA, which had the biggest fall of the survey, on 4.3% (down 2.1 share points). NewsRadio, a favourite with politicians, was 2.5%.
Mix/FM104.7 Program Director Geoff Fisher has told radioinfo:
“Both our stations have some good stories to tell from this survey.
FM104.7 had another good cume increase and is the top cuming station,
and while MIX 106.3 lost some cume it’s still the 3rd highest the
station has ever had.
“I’m really happy that MIX 106.3 has held on to equal #1 rank, the
station has been really consistent and has again dominated the market in target demo. MIX 106.3 breakfast leads 666ABC by 8.4% in target demo.
“FM104.7 is in a rebuilding phase – we made some changes to our music
focus about 3 months ago and there’s some pleasing signs out of that.
104 performed well in target demo, especially across the workday where
we had some great increases”.”
Canberra FM General Manager Eoghan O’Byrne says: “it is great to see both stations retaining their strong positions in the market. The absolute highlight of this survey is to see MiX106.3 retain the number one position…”
FM 104.7 dominates the under 25 market, with Triple J picking up listeners and also scoring well in the 18-24 demographic.
FM 104.7, Mix and Triple J are all doing well with 25-39s. Mix and ABC 666 dominate the 40-54 demographic, with ABC666 well in front with over 55s.
2CC’s audience growth came in the 25-39 and 55+ demographics, while stablemate 2CA dropped listeners in all but the 25-39 demo.
David Kilby and Chris Uhlmann on ABC666 are well ahead in Breakfast, which includes News and AM, reflecting the interest in election speculation in the nation’s capital. ABC666 scores a 25 share, followed by Mix breakfast on 17.7, and FM 104.7 on a 14.9 share.
John Laws on 2CC Mornings was up 0.7 share points to 11.6%. Mornings and Afternoons were won by Mix, just ahead of FM 104.7, while FM 104.7 leads in Drive. ABC666 leads in Evenings and Weekends.
FM 104.7 has the largest cume, with 122,500 listeners per week, followed by ABC666 with 113,600 and Mix on 106,000. 2CC has a cume of 46,000 and 2CA has 42,200.