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I have mentioned this elsewhere on this site about the share of "other" services. It has grown from 2% in the 1970s to about 15-16% today. We don't know about the contributions made by community radio, streaming and commercial stations such as 2SM. For the latter there must be some other research that is used by the sales department in order to sell advertising time.
On the 29th September 2020, I listened to the 'Facebook' post by 2SM's Marcus Paul speaking to caller 'Stephanie' who were discussing the latest Gfk ratings, https://www.facebook.com/marcuspaulradio/videos/the-famous-stephanie/829310454526175/?__so__=permalink&__rv__=related_videos (copy from "https" to "related_videos" and paste in browser) and other issues such as the changes in the "Sydney share movement", that it costs $150000 for participating in the Gfk survey, as well as the 'missing' 15-16% .
Apart from the missing 15%-16%/'other stations', more research is needed to explain the anomaly between 2GB's high ratings and the "movements" statistic, given that Ben Fordham has contributed five months weighting of the figures for an overall rating of 14%.
I disagree with caller 'Stephanie' when she remarked the anomaly of Ben Fordham rating10% during drive, yet rated higher at breakfast at 17% (overall rating 14%) when Ben hosted breakfast. The same could be said for former presenters substituting for Alan Jones including Steve Price, Chris Smith and Jason Morrison. For the latter, Jason Morrison hosted 2UE breakfast and did not rate the same as when he was at 2GB.
The success of the breakfast program at 2GB has been generated by Alan Jones. It could well be said that Alan Jones has generated 'goodwill' over the 35 years. Looking at Marcus Paul's facebook page, he is also generating goodwill.
The next two surveys for 2020 may indicate whether the ratings at 2GB are sustained. The "Sydney share movement" may not be an indicator of where listeners have changed their listening habits. To illustrate, if 2GB's ratings are reduced by 2% in the next survey, how does one account for the 2%? Do all the 2% go to 2BL (702ABC) or RN or 'other 15%-16%' which includes 2SM and community radio? Alternatively do listeners go to music stations?
In sum, more research is needed in the missing/'other 15%-16% together with the share movement statistics.
Thank you,
Anthony of critical Belfield
If you think those 'other' shares are interesting, then check the Gold Coast GFK survey! Most of the Brisbane commercial stations are listed there. Imagine the size of the 'other' category if they weren't.
Personally I love to listening Edge, FBI and 2SER and Fine Music in Sydney...