Triple M’s looking for new programming ideas from advertising types

In a sales promotion called Semi Pro Radio, Triple M is opening its studio doors to creative agencies across Australia for them to pitch a concept for a radio show which will be broadcast on the Triple M Network.

There are no mandatories on the content – it just has to be legal.

Entries are open to creatives (or anyone creatively minded) who work in the Australian advertising industry. They just need to show how they would fill two hours on the air.

A series of finalists will produce their pilot shows at Austereo studio’s and then have them broadcast on the Triple M Network on Sunday nights.

The winning agency will be awarded $5,000 cash and a $30,000 airtime package.

Semi Pro Radio is supported by the Advertising Federation of Australia.

AFA Executive Director, Mark Champion said “Semi Pro Radio offers the creative community a unique opportunity to showcase their skills beyond a standard commercial brief. It also provides a chance for members to experience the flexibility and production benefits that radio as a medium can offer.”

Austereo Group Content Director, Guy Dobson, says “Semi Pro Radio gives creative’s the chance to get famous beyond the ad industry. As long as the content is legal, there are no restrictions on an entrant’s concept. We could uncover creative talents who, one day, could be heard on one of our main shifts.”

“We all know some creatives can act famous, now here’s their chance to back it up,” said Dobson.

Entries are now open at