Triple M Townsville’s Steve “Pricey” Price is saying goodbye in style, with a Thank You North Queensland Tour.
With his announcement a couple of months ago that he was semi retiring at the end of this year after 40 years in Townsville and 31 on Triple M breakfast, Pricey will say goodbye via a tour of eight live breakfast broadcasts across the region, starting Friday August 11 at Riverway and the following seven Fridays.
He’ll visit Ingham, Ayr, Bowen and Magnetic Island and other locations across Townsville with special meaning for him, and listeners.
Pricey said:
“I’m launching out of my ‘little room of magic’ to say a huge THANK YOU, for allowing me into your lives all these Mango Seasons! Happy Days are ahead, see you all on a Friday guys!”
SCA NQ Group Content Director Daniel Smith paid tribute to Pricey:
“It’s not often an entire city hears one voice for breakfast every weekday for over 30 years, but Townsville is different, and so is that voice because it’s Pricey. He’s a Triple M, Australian radio and North Queensland legend.
Everyone at Triple M is involved in this Thank You Tour, and we can’t wait for every Friday to roll around, because you know Pricey will have something very special planned.
Pricey won’t be away from the station for long and will be around in 2024 to work on some special projects, which I believe is code for long lunches, which he deserves, along with a little longer in the hammock every morning!”
Steve Price started in radio at age 17, coming to Townsville in 1982 where he hosted breakfast for three decades.
He was the first in the world to conduct an underwater radio broadcast (from Townsville’s Reef HQ), and he was on the ground in one of the darkest days in Australian military history, the Townsville Blackhawk crash in 1996. In 1998 it was Pricey who flicked the switch from AM to FM. He was there when the station became Triple M, when the Townsville Suns tipped off at the ‘furnace (1993), when they became the Crocs at The Swamp! (NBL – 1998) and when the Cowboys ran into Stockland Stadium for the first time in 1995.
In 2018 in recognition of his services to the community through his radio career, he was awarded the Medal of The Order of Australia (OAM) and last year released a 200-page memoir called The Price of Paradise which he describes as a love letter to North Queensland.