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This is the last of the conventional data as we know it.
CRA and GFK have maintained a contract for years yet have still not developed a real time, electronic based method of data gathering for audience measurement.
Along comes the pandemic created by the negligence or malevolence of the Chinese Communist party and GFK is unable to collect data for CRA thus resulting in the entire medium of radio not having any conventional audience measurement to demonstrate the likely increased numbers of radio audience.
What could have been the greatest story of radio's popularity in what is a dark era of history has been lost.
CRA and GFK will claim to be able to do other research but it will not be the conventional research to use for comparative evaluation.
Let's face it, we know the current hodge podge of survey diaries and online recruiting (through nebulous surveys for cash websites) is not the best compared to TV or online, but it is miles better than suspending usual audience research and beginning less objective research.