The Television industry is conducting its regular tender process for a company to continue ratings surveys – the radio industry concluded its tender process last year. A new factor has been added into the TV tender process. Advertising Agencies are lobbying for more of a say in selecting the successful tenderer, claiming that they pay a significant amount towards the ratings process through purchase of the survey data. The TV stations which currently control the tender allocation are resisting the push from the Agencies. Will Agencies also try this on the radio industry next time the ratings tender comes up?