Digital radio listening now represents 34.3% of radio listening hours in the UK, up 17% year on year, according to the latest RAJAR data issued today.
While DAB digital radios are now owned by 23 million adults (44.3% of the population, up from 42.6% in Q1 2012), analogue listening in the UK is at its lowest ever at 60.5% of listening hours. In London, analogue listening is down to 54%.
Ford Ennals, CEO of Digital Radio UK, says: “Listeners continue to go digital in record numbers: 34.3% of radio listening hours are now digital, with 50% of the population now listening to radio on a digital platform each week. The unstoppable momentum continues, and if this rate of growth is sustained, a digital listening share of 50% would be achieved by the end of 2015.”
26 million people, or 50% of the population, now tune in to digital radio each week, up 2.6 million year on year
DAB now accounts for a record 22.5% of all radio listening, up 15% year on year
Online/apps now represent 5.0% of all listening, up 24% year on year, with more listening hours than DTV for the first time
Record reach for digital-only stations, and continued growth in digital listening for all stations on digital