Vidigo’s Visual Radio is being showcased in a series of Australian roadshows from Techtel, aimed at helping stations make the best of pictures and video feeds associated with their radio shows.
Vidigo’s new technology, Visual Radio is a fully automated software solution that automatically switches cameras and plays graphics by analyzing audio signals and XML data from the radio station’s automation system.
In practical terms this means that events or actions in the studio can trigger visual effects like new graphic overlays, start playing a video or any camera movement. For instance: when starting a jingle, a specific graphic overlay will be displayed.
Visual Radio is riding on the wave of cross-media hybridity that has been seeping into radio in an attempt to secure smartphone traffic, claiming that this addition will increase a station’s internet traffic by 62%.
While the concept of in-studio video streaming isn’t a new thing, the automatic features of this system means that it doesn’t incur increased staffing costs.
The Techtel roadshow finishes in Perth of the 26th March.
Contacts: +61 (0)2 8081 5406, www.techtel.com.au