Vivendi has acquired 64.4% of the share capital of Radionomy Group, a major global player in the digital radio industry.
The Vivendi Group has become Radionomy’s majority shareholder alongside its founder Alexandre Saboundjian, its employees and Union Square Ventures.
Radionomy is best known as an Internet platform that allows digital radios to broadcast and monetize their programs on a global scale. The platform also offers FM radio stations unique tools to develop and monetize their digital presence.
Today, over 57,000 radio stations are using these tools.
Radionomy Group owns the streaming technology SHOUTcast as well as the iconic Winamp audio player. It also controls TargetSpot, the first digital audio advertising network in the United States and in France.
Vivendi’s capital investment in Radionomy Group will provide an impetus for its commercial development, supported by the promising outlooks for the advertising and digital audio markets all over the world. Radionomy is also very well positioned to capitalize on the expected evolution of the digital audio market towards targeted advertising, thanks to its technical tools and its partnerships.
With this investment in digital radio, Vivendi expands its presence in the value chain that flows from talent discovery to content production and distribution.
Collaboration between the digital audio platform and the Vivendi businesses will be established and a number of innovative offers will be developed. Radionomy also complements the talent support program which contributes to the Vivendi Group’s sustainable development.